Brand Partnership Press Kit 2026
Kass Parker.
Founder of JUSTKASS and Sixteen. Seven million across TikTok, YouTube, Instagram and Threads. A brand builder first, creator second.
Not an influencer. A founder who happens to have an audience.
Kass began posting at sixteen as the eldest sister in the Not Enough Nelsons family vlog. She turned that audience into a fashion business, not a sponsorship inbox.
JUSTKASS is a direct-to-consumer beauty and loungewear label, signature GRWM sets in pink bow, cheetah and brown polkadot, sold out of a Shopify storefront she runs herself. Sixteen is the sister brand with her family, trend-led Gen Z fashion at accessible price points.
What that means for a partner brand: she ships product, runs returns, reads margin. When she talks about your launch on camera, she is talking to her own customer file, not a generic feed.
Four lanes the audience already shows up for.
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GRWM and beauty routine
Get ready with me content built around real product use, the lane that birthed the JUSTKASS GRWM set. Highest converting context for skincare, makeup and hair tool partners.
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Fashion drops and styling
Loungewear, trend pieces and feminine outfit edits. Native fit for apparel, accessories and small-batch DTC labels that want a founder-led co-sign.
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Family lifestyle
Big family moments, sister sleepovers, Disney trips, pregnancy chapters. The emotional anchor that makes the rest of the feed land.
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Founder build-in-public
Brand drops, behind the scenes at Sixteen and JUSTKASS, packing days, customer letters. Audience trained to buy from her, not just watch.
Seven million plus, across the platforms that matter.
Cross-platform reach across TikTok, YouTube, Threads and Instagram. Engagement from third-party analytics, not self-reported.
Brands she has already shown up for.
Documented brand work plus her own founder portfolio. Selection is conservative, only what is publicly verifiable.
JUSTKASS
Founder. DTC beauty and loungewear label, GRWM sets, robes, headbands and tumblers. justkass.com.
Sixteen
Co-founder with the Nelson family. Trend-led Gen Z fashion, sixteensshop.com.
Rare Beauty
Featured product use in GRWM and tutorial content across YouTube and TikTok.
Charlotte Tilbury
Documented product integration on Instagram and YouTube routine videos.
Not Enough Nelsons
Sister channel, family vlog audience that cross-pollinates with the JUSTKASS feed.
Your brand here
Partnership slots are open for fashion, beauty, home and family brands.
Inside the JUSTKASS world.
Sampled from JUSTKASS brand campaigns. Real product, real photography, real customer file.
Founder-to-founder, not media buy.
Inquiries land in the JUSTKASS brand inbox, not a manager. Expect a real reply within five business days.